“We’re trying to weed out the people that immediately you would not feel familiar with, feel chemistry or feel like there’s a natural spark,” said Head-Gordon. The app’s algorithm compares planets on the charts of users that astrologers believe indicate personality traits. Struck’s astrology advisor is Nadine Head-Gordon, a former graphic designer who became a full-time astrologer with more than 250,000 followers on Instagram, where she is known by her professional name, “Nadine Jane.” She said that astrology cannot promise a soul mate but rather narrow down the dating pool. It’s a different context and higher intention.” Banafsheha gave the Struck app a test drive early on and concluded: “Struck is more of being invited to a mutual friend’s place and meeting one other person or two other people. Some dating apps are like a bar where you try to talk to five to 10 different people in one night and try to find someone interesting, said Jordan Banafsheha, who used to work at Tinder and has served as an advisor to various dating apps.
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